Peter Shankman writes about a creative way to use Facebook, to the benefit of reporters, experts and PR professionals. And, before you roll your eyes, its more than just using it as a way to poke friends.
He has created a group (you must be on Facebook to view) of all the "experts" he knows from various fields. That way when he gets one of those requests from a reporter needing a good quote, etc, he can send out a message to his group of experts and get a response. I have to say this is a genius idea in three ways.
1. Reporters can easily get a hold of an expert on any number of topics by simply contacting Peter.
2. The experts who are on this list has a no hassles way to be on the radar of any reporter and will more likely get good coverage of themselves and any projects or causes they are associated with.
3. The most genius part of all? Peter control all of it! The reporters can't simply browse the experts themselves and send out requests. Peter is the god. All requests must be filtered through him, giving him the ultimate power in connecting the media with his closed list of experts.
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